Influencer Marketing For Dummies by Kristy Sammis & Cat Lincoln & Stefania Pomponi & Jenny Ng & Edita Gassmann Rodriguez & Judy Zhou

Author:Kristy Sammis & Cat Lincoln & Stefania Pomponi & Jenny Ng & Edita Gassmann Rodriguez & Judy Zhou
Language: eng
Format: mobi
ISBN: 9781119113928
Publisher: Wiley
Published: 2015-12-14T00:00:00+00:00

Finding Pinfluencers to Share Your Brand Content

So how do you go about finding influential people on Pinterest? Well, first let’s start with a simple benchmark: The average Pinterest user has 229 followers and gets about 4.2 repins per pin. But when it comes to influencers, there are different levels:

Low-average: 1,000 to 10,000 followers

Intermediate: 10,000 to 50,000 followers

High: More than 50,000 followers

Celebrity status: 1 million+ followers

As it turns out, finding Pinterest influencers is quite similar to scouting for Instagrammers (see Chapter 7). Review your favorite blogs, including bloggers who have covered your brand in the past. Check to see if they have an active Pinterest account and review their pin boards. As you’re reviewing pin boards, take note of what general themes they cover, whether they pin mostly original content or repins, their photography skill level, and total number of followers.

You can outsource this research to an agency that specializes in networks of influencers across social platforms (see Chapter 5).

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